Privacy Policy

Introduction

Heyah Games Limited ("Heyah", "we", "us", or "our") respects your privacy and is committed to protecting your personal data.

This Privacy Policy describes how we collect, use, disclose, and protect information when you use our mobile game applications (including Harbor Lane: Traffic Puzzle and Portavyn: Traffic Jam; the "Games"), which are available on the Apple App Store and Google Play Store (the "Stores").

The data we collect depends on each Game's features and the permissions you grant. Not every item below applies to every Game. By downloading or using a Game, you consent to the practices described in this Privacy Policy. If you do not agree, please do not use the Games.

1. Information We May Collect

1.1 Information You Provide Directly (only in Games that offer these features)

• Account registration details (for example, username or email address) or third-party sign-in identifiers (Apple, Google, or Facebook sign-in), if the Game offers accounts or cloud save;
• Messages you send to our customer support;
• Content you create or submit in-game (for example, nickname, avatar, chat messages, or other user-generated content), if the Game offers such features.

1.2 Information Collected Automatically

• Basic device and technical information: device type, operating system version, language settings, crash logs, and performance diagnostics, which are needed to run and improve the Games;
• In-game progress and usage events, typically stored locally on your device or collected anonymously;
• Advertising identifiers and ad interaction data (impressions, clicks), only where a Game displays advertising and where permitted by law and your device settings.

1.3 Information from Third Parties

• The Stores (Apple/Google) process your purchases and may provide us with transaction information under their own privacy policies;
• The advertising, attribution, and rewards partners listed in Section 3, only where a Game integrates their services.

We do not collect precise geolocation, contacts, photos, microphone recordings, or other sensitive information, unless a specific Game feature explicitly requires it and you grant permission through your device's permission system.

2. How We Use Your Information

• To operate, maintain, and improve the Games;
• To process in-app purchases and subscriptions (processed by the Stores);
• To respond to your support requests;
• To display advertising and measure its effectiveness (in ad-supported Games);
• To provide rewards or offerwall features, where a Game integrates them (for example, rewarded play through Mistplay or Tyrads);
• To diagnose crashes and help prevent fraud, cheating, and abuse;
• To comply with legal obligations.

3. Third-Party Advertising and Rewards Partners

Depending on the Game, we integrate third-party services for advertising, attribution, and rewarded engagement. These partners may collect or receive device identifiers (such as IDFA or GAID), IP address, device and app usage information, and ad interaction data, and process such data under their own privacy policies as independent controllers. Our current partners include:

• Almedia (Almedia GmbH) – advertising and user engagement: https://almedia.co/privacy-policy
• AppLovin – advertising and monetization: https://www.applovin.com/privacy/
• Google Ads / Google advertising services: https://policies.google.com/privacy
• HONOR (HONOR Device Co., Ltd.) – advertising services on HONOR devices: https://www.honor.com/global/privacy/
• Mintegral – advertising and monetization: https://www.mintegral.com/en/privacy/
• Mistplay – rewarded play and game recommendations: https://www.mistplay.com/legal/privacy
• TaurusX (TaurusX International Pte. Ltd.) – programmatic advertising: https://taurusx.com/privacy-policy.html
• Tyrads (Tyrads Pte. Ltd.) – offerwall and rewarded engagement (TyrSDK): https://tyrads.com/tyrsdk-privacy-policy/en

This list may be updated from time to time as partners change.

Where required (for example, Apple's App Tracking Transparency prompt on iOS, or applicable Google Play consent requirements), we will ask for your permission before using your advertising identifier for personalized advertising. You may change or withdraw this choice at any time in your device settings.

We do not sell your personal data.

4. Legal Bases (EEA/UK Users)

Where the GDPR applies, we process personal data on the following bases: performance of a contract; our legitimate interests (for example, analytics and security); your consent (for example, personalized advertising or optional permissions), which you may withdraw at any time; and compliance with legal obligations.

5. Data Sharing and Disclosure

We may share information only with:

• Service providers performing services on our behalf under confidentiality and data protection obligations (for example, hosting, analytics, and the advertising partners listed in Section 3);
• The Stores, for the processing of your purchases;
• Law enforcement or other authorities, where required by law or to protect our rights, safety, and property;
• A successor entity in connection with a merger, acquisition, or sale of assets (with notice to you where required by law).

6. International Data Transfers

We may transfer and process data outside your country. Where the GDPR applies, we use appropriate safeguards, such as Standard Contractual Clauses approved by the European Commission.

7. Data Retention

We retain personal data only for as long as needed for the purposes described in this policy or as required by law. Data stored locally on your device is removed when you uninstall the Game. Where a Game offers accounts, account data is deleted or anonymized within 30 days after account deletion, except where we must retain it for legal, accounting, or fraud-prevention purposes.

8. Your Rights

You may have the right to:

• Access, correct, or delete your personal data;
• Restrict or object to certain processing;
• Receive your data in a portable format (data portability);
• Withdraw consent at any time (without affecting the lawfulness of prior processing);
• Opt out of the "sale" or "sharing" of your personal information under California law. Please note that we do not sell personal information;
• Lodge a complaint with your local data protection authority (EEA/UK users).

To exercise any of these rights, contact us at service@heyahgames.com or, where available, through the Game's settings menu. We will respond within the time required by applicable law.

9. Children's Privacy

Our Games are not directed to children under the age of 13 (or under 16 in the EEA/UK, or such other age as required by local law), and we do not knowingly collect personal data from children. If you believe a child has provided us with personal data, please contact us and we will delete it promptly.

10. Data and Account Deletion

Uninstalling a Game deletes all data stored locally on your device. Where a Game offers accounts, you may delete your account and associated data at any time via the Game's settings menu or by contacting service@heyahgames.com. Account deletion is permanent and cannot be undone.

11. Security

We implement industry-standard technical and organizational measures to protect your information. However, no method of transmission or storage is 100% secure, and we cannot guarantee absolute security.

12. Changes to This Policy

We may update this Privacy Policy from time to time. Material changes will be notified in-game, on the Stores, or by other appropriate means before they take effect. The "Last Updated" date above reflects the latest version.

13. Contact Us